India’s public broadcaster has invited offers from professional agencies for undertaking marketing and PR activities ahead of the launch of its OTT platform.

The scope of work will include conceptualising, designing non-traditional and attractive merchandise for different audiences as per requirement and advising Prasar Bharati on appropriate media options and formats for marketing campaigns. (Representative Image: Glenn Carstens-Peters via Unsplash)

After releasing a draft Request for Proposal (RFP) document, outlining goals, features of the platform, vendor bidding processes, and additional specifications in September, the pubcaster has now invited e-tenders from marketing and public relation agencies to pitch for a multi media agency contract.

As per tender specifications, the services of the agency will be used pre, during and post launch of the OTT platform. The launch of the platform is scheduled for the FC first half of January 2024. Duration of the services will be 12 months, extendable based on performance review.