Sony YAY!, a prominent player in the children’s entertainment industry, is set to enchant young audiences this festive season with an exciting lineup of multi-genre content.

With a weekly reach of over 12.3 million viewers in HSM urban markets, the channel has consistently engaged millions of young fans across the country through a variety of content offerings on multiple screens and platforms.

The festive season promises a diverse range of shows, including brand-new series and beloved YAY! classics spanning genres like chase comedy, family drama, anime, and more. Here’s a glimpse of what viewers can expect:

Oh my Lallan: This heartwarming chase comedy series features Lallan, a lovable stray dog on a quest for food, as he encounters cunning house pets.

Ninja Boy Rantaro: A brand-new anime series that follows the adventures of Rantaro and his friends as they embark on ninja training.

Honey Bunny Ka Jholmal: The channel’s longest-running pet comedy primetime show, featuring non-stop banter and witty jokes presented by the OG Jholers.

Oggy and the Cockroaches: Oggy, the blue cat and the nation’s foremost animated character, returns in this YAY! showstopper. This series offers a fresh and exhilarating take on the classic chase, all thanks to his relentless arch-nemeses, the clever cockroaches.

Sony YAY! is also pushing the boundaries of innovation with a groundbreaking move in the category. They are introducing an Augmented Reality (AR) game, “Oggy and the Cockroaches,” developed in collaboration with Superfan Studio. This AR game promises to provide Oggy fans with an immersive experience like never before. It has the potential to revolutionize how audiences interact with their favorite shows.

Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre, expressed, “At Sony YAY!, our mission is to continuously redefine kids’ entertainment by delivering fresh storylines, toons, and immersive experiences across multiple platforms. The ‘Oggy and the Cockroaches’ AR game showcases our commitment to delivering unparalleled, inspiring adventures for the kids who have shown love to our beloved characters.”

Sony YAY! is geared up to keep young audiences entertained and engaged during the festive season, offering a diverse and immersive experience through a combination of captivating shows and cutting-edge technology.