Cellecor Gadgets, an Indian electronics brand, has unveiled Bollywood actor Varun Dhawan as the face of its smart TV offerings.

The move not only bridges entertainment and technology but also marks a new chapter in Cellecor’s journey to redefine home entertainment, the Tv company saids in a press release.

For over a decade, Cellecor has been at the forefront of innovation and has gained recognition for its audio and wearable technology, consistently pushing the boundaries of consumer electronic gadgets, all while keeping affordability and customer satisfaction as their primary focus, it said.

Commenting on the development, Ravi Agarwal, Founder and MD of Cellecor Gadgets, said, “We are excited to have Varun Dhawan on board as our brand ambassador for our range of smart TV offerings. His unmatched energy and appeal and the drive to push the artistic boundaries by constantly challenging himself resonate with the Cellecor spirit of innovation and affordability. We are confident that this association, which we are announcing just weeks after our successful IPO, will redefine the smart TV market in India.”

Dhawan added: “I am excited to be a part of the Cellecor family and to represent their smart TV range. Cellecor’s commitment to innovative technology and affordability aligns perfectly with the aspirations of the modern Indian consumer. I look forward to being a part of this exciting journey, especially during the Cricket World Cup 2023.”

Cellecor’s wide range of LED smart and UHD LED smart TVs boast cutting-edge features, including UHD display, Google Assistant for seamless voice control, and Dolby Atmos for a truly immersive viewing experience, the press release stressed.