India TV launches 24/7 CTV stream for ICC Men’s Cricket World Cup 2023

India TV, the pioneering news group with India’s first CTV news channels, has unveiled a dedicated CTV stream for the ICC Men’s Cricket World Cup 2023. Commencing on October 5, this exciting streaming service will be accessible via the India TV Smart TV App.

The newly launched 24/7 streaming platform promises to deliver uninterrupted live coverage of the cricket world cup, accompanied by expert analysis and immersive behind-the-scenes stories, catering to cricket enthusiasts worldwide.

Additionally, viewers can anticipate captivating documentaries showcasing Indian Cricket grounds and engaging cricket quizzes, the channel said in a statement.

Ritu Dhawan, the Managing Director, and CEO of India TV, expressed her enthusiasm about this new venture, stating, “Recognizing the significant overlap between news and cricket audiences, we are delighted to provide exclusive coverage of the cricket world cup through our dedicated sports stream, accessible via our smart TV app.”

This latest move follows India TV’s August announcement, where they introduced their main channel and two specialized CTV channels on CTV devices. In addition to India TV Live, these channels include India TV Speed News and India TV Aap ki Adalat. India TV also has plans to introduce several more channels in the near future.

The decision to venture into the CTV platform aligns with the evolving news and entertainment landscape. In recent years, CTV has become a focal point of interest as it combines the immersive large-screen TV experience with the precise target measurement capabilities of digital platforms. Moreover, it allows content providers to transcend the limitations of 24-hour broadcasting, offering structured and engaging information to viewers. According to the FICCI-EY report of 2022, it is projected that CTVs will reach approximately 40 million users by 2025.

As India TV continues to innovate and cater to the diverse preferences of its audience, the launch of this exclusive CTV stream for the ICC Men’s Cricket World Cup 2023 reaffirms its commitment to delivering high-quality content across multiple platforms. Cricket enthusiasts can now enjoy an unprecedented level of coverage and engagement during this prestigious sporting event.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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India TV launches 24/7 CTV stream for ICC Men’s Cricket World Cup 2023

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