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In a significant move aimed at reinforcing data transparency and credibility within the media industry, Zee Media Corporation Limited (ZMCL) has announced its decision to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC).
This decision comes on the heels of constructive discussions between the two entities, culminating in an agreement to promptly share raw data.
ZMCL’s commitment to transparency and fostering a mutually beneficial partnership is at the forefront of this strategic decision.
ZMCL’s renewed partnership with BARC underscores the collective commitment of the media industry to uphold transparent and credible audience measurement standards. ZMCL has consistently advocated for necessary corrective actions, firmly anchoring itself in the mission to maintain data accuracy and transparency in the media sphere, the company said in a statement.
Abhay Ojha, CEO of Zee Media Corporation Limited, emphasized the significance of this collaboration, stating, “At ZMCL, we have always prioritized data integrity and transparency. Our choice to rejoin forces with BARC reflects our unwavering belief in BARC’s dedication to robust data mechanisms and our anticipation of a productive partnership ahead. We remain steadfast in our commitment to delivering reliable news and content to our viewers and advertisers.”
Zee Media Corporation Limited views this as a pivotal step toward achieving enhanced transparency and data-driven decision-making within the media sector. This development also aligns with the recent approval by the Ministry of Information and Broadcasting for BARC’s proposal to share respondent-level data (RLD) with broadcasters on a four-week rolling basis.
As one of India’s leading media companies, Zee Media Corporation Ltd holds a prominent position in the news and regional genres. With 16 news channels in seven different languages, the company reaches more than 528+ million viewers through its linear and digital properties.
ZMCL’s commitment to data transparency through its renewed alliance with BARC signifies a resolute dedication to ensuring the highest standards of integrity and accuracy in media audience measurement, ultimately benefiting both viewers and advertisers.
