TV9 Network, India’s leading news network, has joined forces with Cloud TV, a prominent provider of advanced Smart TV Operating Systems (OS), to elevate its presence in the connected TV landscape. This strategic collaboration is poised to redefine the way audiences consume news and entertainment, offering a seamless and enriched television viewing experience through cutting-edge technology.

This strategic partnership is set to empower Indian viewers with a more interactive and immersive TV experience. Leveraging Cloud TV’s expertise in Smart TV OS technology, TV9 Network aims to expand its reach and engage with viewers on a deeper level. This ensures that audiences can seamlessly access their preferred news content through connected TV devices, ushering in a new era of television consumption in India.

Raktim Das, the Chief Growth Officer of TV9 Network, expressed his enthusiasm about this partnership, stating, “Our collaboration with Cloud TV represents an exciting milestone in reshaping the way viewers engage with our channels via connected TV platforms. It marks a pivotal moment in our journey to transform television news consumption in India. By harnessing Cloud TV’s state-of-the-art Smart TV OS technology alongside TV9 Network’s exceptional content, we are set to create a distinctive and captivating viewing experience for our audience.”

Abhijeet Rajpurohit, the Chief Operating Officer (COO) of Cloud TV, shared his excitement, saying, “We are thrilled to integrate TV9 Network’s News Channels, offering our users free access to their content on Cloud TV devices. News channels play a vital role in India’s television landscape, and our collaboration with TV9 Network empowers users to effortlessly stream live TV channels without the need for additional equipment like DTH boxes or TV sticks. With TV9 Network’s extensive range of multilingual news channels available on their TV’s homepage, all at no cost, users can stay updated with the latest global news content effortlessly.”

Cloud TV is renowned for its innovative Smart TV solutions, providing a truly interactive experience on modern television devices. Its ecosystem includes an array of prime features such as Official Apps, Personalized Content Recommendations, Live TV Channels, Voice Assistant, Built-in App Store, Mobile Remote App for enhanced control, Effortless Universal Search, User Profiles, and much more. With a user base exceeding 6 million, partnerships with over 150 esteemed smart TV brands, and collaborations with more than 200 content partners, Cloud TV is well-positioned to redefine the future of news television in partnership with TV9 Network.

TV9 Network boasts a diverse array of channels catering to a wide range of audiences. As part of this collaboration, Cloud TV will facilitate the distribution of TV9 Network’s channels across various Smart TV platforms. This distribution includes 7 popular channels under the TV9 Network umbrella, namely TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati, TV9 Bangla, and News9 Live.