ABP Network has chosen to transition two of its regional channels, ABP Ganga and ABP Sanjha, from linear to digital-led content delivery.

According to the network, this is in response to the changing media landscape.

“The network is confident that this shift to a digital-led format will enable its viewers to enjoy enhanced flexibility, convenience, and on-demand access to a diverse range of compelling content,” a spokesperson for the network clarified.

“The transition of ABP Ganga and ABP Sanjha to digital-led platforms underscores our dedication to providing viewers with a seamless and immersive entertainment experience while offering a wider array of content choices. We assure you that ABP Network will continue to deliver high-quality content and uphold our commitment to journalistic integrity as we embark on this new chapter,” the network said.

“With this move, ABP Network reiterates its embrace of the digital era while remaining dedicated to the delivery of impactful news via engaging programming. The digital-led platform allows viewers to personalize their content consumption and enjoy an immersive viewing experience drawing on the indomitable heft of ABP Network’s dedicated team of journalists, producers, and content creators,” the statement read.