Meta announced the launch of #MadeonReels, a program aimed at bringing the power of Reels Ads to brands across the country.

The program aims to help brands supercharge business results by telling entertaining stories on Reels and leveraging the power of India’s thriving creator ecosystem.

Meta in India decided at the start of the year to work with leading brands across categories to determine the impact Reels Ads could have on their marketing objectives.

Campaign results from Cadbury Dairy Milk Silk, Meesho, Navi, Maruti Nexa, Snitch, Amazon Prime Video, and Tanishq demonstrated that Reels Ads drove strong business outcomes in areas such as ad recall, message association, and conversions.

Based on the positive results, Meta is now launching #MadeOnReels for the wider ecosystem, inviting briefs from brands across verticals to participate.

Selected brands will receive creative assistance, program assistance, and the opportunity to collaborate with three creators on Reels campaigns centered on their specific marketing objectives.

The #MadeOnReels program will feature leading creators such as Niharika NM, Barkha Singh, RJ Karishma, Ayush Mehra, Viraj Ghelani, Ruhee Dosani, and Masoom Minawala.

Arun Srinivas, director, and head of ads business for Meta in India said, “The results from the brand campaigns done so far demonstrate that the powerful combination of Reels Ads and creators can supercharge growth for brands and address their key marketing objectives. Our goal at Meta is to help businesses build for evolving consumer behavior and create a strong ecosystem for the future of digital advertising in the country. #MadeOnReels does precisely that.”