Viacom18 won two coveted Golden City Gate Awards at the ITB in Berlin in 2023. The awards were given in honour of the exceptional production of the Incredible India television commercial, which was commissioned by the Government of India’s Ministry of Tourism.

This achievement demonstrates Viacom18’s unwavering dedication to producing innovative and impactful branded content for its customers.

The ITB is regarded as one of the industry’s most illustrious platforms, bringing together travel and tourism professionals from around the world under one roof for networking and showcasing various travel destinations and cutting-edge tourism products.

The Golden City Gate Tourism Multi-Media Awards are highly regarded in the industry and are presented yearly at ITB events in a variety of tourism and hospitality-related categories.

Vivek Mohan Sharma, Head – of Branded Content, Viacom18, said, “We are tremendously ecstatic and thankful to have received two esteemed Golden City Gate Awards. These awards are a true testament to the faith bestowed on us by the ‘Ministry of Tourism’, Government of India. At Viacom18, our mission is to produce purposeful branded content and leverage content marketing for impactful engagement to deepen the consumer connection for our partner brands. We are committed to crafting content that empowers our clients to optimize their brand stories.”

The International ‘Golden City Gate Tourism Awards 2023’ went to Viacom18 in the Golden & Silver Star division. The prizes were presented at ITB Berlin 2023 in the categories of “TV/Cinema Commercials International and Country International.”

The two award-winning television commercials portray effective and long-lasting multi-media tourism promotional campaigns based on the subject of ‘Confidence Building/Reassurance’ to encourage international and domestic travel. By sending out positive messages, the campaigns emphasize India as a safe travel location post-Covid.