Wardwizard Innovations and Mobility Ltd., one of India’s top makers of electric two-wheelers under the brand name “Joy e-bike,” has announced the appointment of Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors.

This step is aimed at increasing the brand’s visibility among the general public. According to the agreement, the Bollywood pair will be seen promoting a variety of Joy E-Bike goods through commercials and other branding activities.

During the collaboration, the couple’s glamorous and powerful image will complement the lifestyle and lively goods that Joy E-bike has to offer its customers. Their mass appeal will increase the brand’s value and bring the goods to life on screen.

Speaking about the collaboration, Yatin Gupte, Chairman, and Managing Director of Wardwizard Innovations Mobility Ltd., said, “We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish, and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”

Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling its product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.