Red FM has launched a new campaign called Meme Machao. The search for India’s biggest meme star began on February 20.

In four phases, the campaign will take place in 12 cities across Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, and Kolkata. The shortlisted contestants from each region will be judged by the jury.

Suril Jain of Trolls Official, Neel Shah of Log Kya Sochenge, Rohit Goyal of Adult Society, Archit Madan of The Indian Sarcasm, and Manik Tathai, the man who created the viral age Nagar Palika meme, are among the meme mentors/jury members.

The top five meme stars will receive cash prizes and the opportunity to intern with India’s top meme pages.

Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “Red FM has always been a pioneer in reflecting on what the youth wants. In the current digital era, the meme culture has escalated so quickly that it is a new visual tool for self-expression, connection, social influence, and bona fide entertainment. It takes a lot of creativity and a mind that is humorous to create memes. To embrace the fuel that social media runs on, we are delighted to introduce our latest campaign Meme Machao. We are looking forward to high-level participation and creativity from our listeners so they could showcase their knack for meme creation.”