Amazon.com Inc is working on a standalone app for watching sports content, the Information reported on Wednesday, citing a source with direct knowledge of the plan.

Sports remains one of the biggest attractions for live viewing as U.S. audiences increasingly switch from pay TV subscriptions to streaming apps.

The move will likely complement Amazon’s effort to double down on sports programming through its Prime Video service, a key channel to attract consumers to its shopping platform, a Reuters report stated quoting The Information article.

Amazon already owns the rights to stream games, including in the US National Football League’s Thursday Night Football franchise and Premier League soccer matches in the UK, setting it up to better compete with sports streaming leader Walt Disney Co.

Last week, according to Reuters, Alphabet Inc unit YouTube also signed a multi-year deal to exclusively stream NFL’s Sunday Ticket package of games in the United States.

It was not clear when Amazon would roll out the sports app and whether it would go through with the plan, according to The Information report. Amazon did not immediately respond to a Reuters request for comment.

According to Wikipedia, The Information, legally the Lessin Media Company, is an American technology industry-focused business publication headquartered in San Francisco, US.