Mansi Shrivastav, Senior Vice President of Content, Alliances, and Syndication at MX Player, has passed away on December 25.

Shrivastav previously worked for Romedy Now, Zoom, and the Times of India.

Sunil Lulla, a veteran of the media, posted a heartfelt message on LinkedIn.

“Mansi Shrivastav chose a day on which the world celebrates to bid adieu.

Our hearts are broken, and our minds are numb. She leaves behind her elegant grace, the mirth of her laughter, and the telling nuances of her wit, as timeless memories.

She was my finest Content Programming Manager (at Times Television Network) who drove a hard bargain with facts, data, instinct and perspective, in the years we worked together.

Always had an ear to listen to and always a word to counsel, her heart and her shoulders were always larger than life.

 I pray her soul rests in eternal peace. Her family be provided with solace and comfort from the Lord above.

One last prayer on behalf of all whose lives she touched, dear Lord, send us many more Mansi’s.

Long live Mansi. You will be forever missed”, Sunil wrote.