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Nielsen today launched Nielsen Streaming Content Ratings, a cross-media video audience measurement for linear TV and mobile streaming for the needs of the Indonesian market.
Streaming Content Ratings provides insights on the platforms and channels streamed through mobile devices and broadcast through linear TV ratings, including audience reach, time spent, and demographic profiles.
As audience consumption continues to shift across linear and streaming services, Nielsen is providing the industry with a single destination to help identify shifts in viewer behavior in consuming content and allow a clear understanding of viewers’ streaming preferences.
Based on Nielsen Consumer & Media View Q3 2022 (Indonesia), TV and the internet are the two types of media with the highest reach where TV still dominates with 81.1 percent and the internet has experienced significant growth reaching 76.7 percent.
As of the third quarter of 2022, TV users are still dominated by 40-49-year-olds (18 percent) and 50+ (23 percent), while digital is still dominated by 10-19 (22 percent) and 20-29 (26 percent) year olds.
With the high growth of the internet, accessing online video and watching TV streaming has also grown significantly in the last three years across all age groups. This calls for an industry’s need to have a reliable measurement for streaming. Through Streaming Content Ratings, Nielsen helps the industry understand streaming audiences and how they engage with content, allowing marketers and broadcasters to better understand the competitive landscape to gain audience attention.
“Now more than ever, it’s important for our clients to have a clear understanding of the streaming landscape, particularly a view of audience consumption that takes into account the total use of streaming platforms comparable to linear TV. Nielsen Streaming Content Ratings does just that- providing a comprehensive view of streaming consumption and advanced audience demographics. It will help industry stakeholders in making strategic decisions in
buying, selling, or investing in cross-media.” said Nielsen Indonesia Executive Director Hellen Katherina.
