Sanmesh Sapkal and Hima Bulusu have been promoted to associate director, key accounts (media and entertainment), and Kruthika Ravindran has been promoted to associate director, key accounts (non-media).

TheSmallBigIdea has grown to become a preferred partner for clients across segments thanks to its clear vision of creating a truly integrated digital agency that deepens links between creativity, media, and data.

Over the last 8 years, TheSmallBigIdea has earned a reputation of being a leading independent digital agency, working across categories of entertainment, BFSI, FMCG, retail, and e-Commerce amongst others.

Commenting on the elevations, Harikrishnan Pillai, CEO, and co-founder, TheSmallBigIdea, said, “TSBI is made up of a fine balance of home-grown leaders and those who get the outside perspective. Between, Sanmesh, Kruthika, and Hima, have over 15 years of ‘TSBI experience’. They understand the craft and the culture and are some of the best in the business. We have seen them grow in the organization and now as we see them take leadership roles, it is truly fulfilling.