TRAI flags mixed 2025-26 trends: DTH shrinks, telecom base expands 
Ind, Pak cricket & hockey matches most viewed in Asian Games history 
Zee completes 34 years as Subhash Chandra recalls media journey 
Ficci FRAMES session discusses what makes reality TV tick 
Shekhawat: India must shift from content consumer to global creator 
On ‘KBC 18’, Big B reveals why he grew hair long 
With WBD merger closed, Skydance is a Hollywood giant 
Sonakshi, Zaheer Iqbal’s ‘Tu Hai Meri Kiran’ trailer out 
A six-year deal makes Prime Video global home of Emmys 
‘Drishyam: The Conclusion’ crosses Rs 300 cr. worldwide 
Sanmesh Sapkal and Hima Bulusu have been promoted to associate director, key accounts (media and entertainment), and Kruthika Ravindran has been promoted to associate director, key accounts (non-media).
TheSmallBigIdea has grown to become a preferred partner for clients across segments thanks to its clear vision of creating a truly integrated digital agency that deepens links between creativity, media, and data.
Over the last 8 years, TheSmallBigIdea has earned a reputation of being a leading independent digital agency, working across categories of entertainment, BFSI, FMCG, retail, and e-Commerce amongst others.
Commenting on the elevations, Harikrishnan Pillai, CEO, and co-founder, TheSmallBigIdea, said, “TSBI is made up of a fine balance of home-grown leaders and those who get the outside perspective. Between, Sanmesh, Kruthika, and Hima, have over 15 years of ‘TSBI experience’. They understand the craft and the culture and are some of the best in the business. We have seen them grow in the organization and now as we see them take leadership roles, it is truly fulfilling.
