Bharat Media Group (BMeG), a 360-degree integrated marketing and communication agency, today announced that it had been named as the agency on record (AOR) for Manna Foods from Southern Health Foods Pvt Ltd.

BMeG won the account following a multi-agency pitch and will oversee the brand’s Media Planning and Buying mandate for the North, West, and East regions.

Manna foods’ mission is to improve its discerning consumers’ quality of life by adding nutritional value to their daily diet through its various millet value-added product line.

Team BMeG will work closely with Manna’s marketing team to further accentuate the brand message through full-funnel media buying and planning in the three regions, the company said in a statement.

Speaking on the partnership, Murugan, CEO of Manna Foods said, “Manna Foods is one of the country’s leading health food brands committed to promoting the legacy of traditional healthy food alternatives within and outside the country. To drive the brand’s core message beyond the Southern market, we needed an agency partner who understands our business and can be relied upon to help the brand get the desired visibility on all relevant platforms. Team BMeG’s strategic roadmap for Media Planning and Buying to enhance our reach amongst target consumers in these geographies was bang on. We are confident that BMeG will be able to support us with our bigger business objectives and goals in the coming future.”

Talking about this new account win, Anand Charles, CEO of Bharat Media Group, said, “We are excited about being chosen as Manna’s Media Planning and Buying partner for its non-south markets. The advent and lingering of the pandemic have seen a paradigm shift in consumer eating behavior in India, with many preferring healthy alternatives, especially our traditional superfoods. This has made India one of the biggest health food markets, expected to reach $30 billion by 2026.

In this burgeoning segment, our objective would be to break the clutter by choosing the right platforms to showcase Manna’s indigenous health food range of health drinks, millet, and multigrain amongst its target audience in the designated markets.”