Netflix unveils global ads expansion, new content slate at Upfront ’26 
Saif Ali Khan says instinctively drawn to gripping ‘Kartavya’ 
Netflix effect on global economy: $325bn+ in 10 years; India a major mkt 
Reliance Jio prepares for mega IPO; seeks regulatory nods 
Actor Shilpa Shetty to host cooking comedy show ‘Maa Hai Na’ 
Sam Raimi to direct new adaptation of ‘Magic’ for Lionsgate 
Times Network launches ‘CLEAN KARO NEET’ campaign 
Pocket FM promotes Malvika Sujan as Director of Global strategic partnerships 
Delhi HC clears OTT release of ‘Dhurandhar 2’ 
ZEE5 Tamil premieres rural thriller ‘Kolai Seval’ on OTT 
Sony Pictures Network India has appointed Saugata Mukherjee as Head Of Content, SonyLIV, according to an update on his LinkedIn account.
Mukherjee wrote, “I’m happy to share that I’m starting a new position as Head of Content – SonyLIV.”
Mukherjee will lead the content division for Sony digital businesses and report to Danish Khan, Business Head, Sony LIV, Sony Entertainment Television (SET), and Studio Next.
Mukherjee, a veteran in the media and entertainment industry with over two decades of experience, was actually poached by HBO Max (now part of Warner Brothers Discovery) in September 2021 from SonyLIV.
So, in a way, it could be said that for Mukherjee it’s a homecoming of sorts. Earlier, he had done a longish stint at Star India before moving to Disney+Hotstar in 2018.
With Mukherjee’s appointment at HBO Max, the India launch looked probable as the streamer had announced expansion in European and Asian markets. But the merged WBD have put on hold India launch as, industry sources said, India’s a tough market to crack for a new streaming service, what with other global and domestic platforms already jostling for subscribers amidst high content cost.
