After its sustained leadership for 13 weeks post audience measurement data or ratings resumption, the Hindi news channel from TV9 Network, TV9 Bharatvarsh, observed a dramatic fall in BARC rolled viewership data. If last few weeks data trajectory is any indication, the news channel now looks all set to regain the top slot

TV9 Bharatvarsh scripted history earlier in March this year when it displaced a legacy leader of 22 years to take the top slot. It sustained its leadership for 13 weeks setting a new benchmark post the resumption of ratings earlier this year, the company claimed in a media statement.

After 13 weeks of unchallenged No. 1 status, the channel witnessed a dramatic continuous fall over a few weeks, while its market share fell from over 17 per cent to 9 percent among Top 14 national Hindi news channels.

People familiar with developments said with the interest in the Ukraine war waning, viewer interest  had flagged. The fall, according to industry sources, was also caused due to the editorial leadership at the channel being in a flight mode.

The channel, however, has bounced back with a bang. It has achieved an upward growth sustaining an increase in its ratings over the last seven weeks in a row.

According to the latest BARC data, the company said, TV9 Bharatvarsh has secured the fourth slot as per ratings for Week 34 ’22.  The channel has registered a sustained growth beginning Week 28 ’22.

TV9 Bharatvarsh has, in the recent months, proved once again that the brand is the king. The channel has consistently provided superior programmes across the news genre that have kept the audiences glued to the screens.  The programming line-up got a leg up with the channel’s classy packaging.

According to reliable sources, the channel is primed to beef up its manpower, given its ability to attract top talent from the industry. The sources added that an editorial plan has been put in place to further grow the ratings. The channel leadership aspires to secure the top slot having slipped a while in between.