The English GEC channel, owned by Viacom18, Colors Infinity, is all set to premiere the new reality show ‘The Inventor Challenge’ on August 27 at 8:00 pm and stream on ‘The Inventor Challenge’ YouTube channel.

Vinco Ventures are the international format owners of the show, which is coming to India in a brand-new avatar.

The show is poised to be an idea incubation platform for people across the length and breadth of Bharat as they stand a chance to showcase their creations.

The ‘Inventor Challenge’ panelists comprise eminent personalities from across industries, who will be the backbone of the show.

It will see experts Dhruv Madhok and Dhruv Bhasin – co-founders at Arata, a fast-growing internet-driven, personal care brand; Sarover Zaidi —a social design practitioner; and Malini Agarwal – Influencer, TV Host, and Entrepreneur, guide the participants to make their ideas come to life in the form of prototypes, the company said in a statement.

Bhasin and Madhok’s Arata is a personal care brand for skin and hair that uses 100 percent nature-derived ingredients. A design thinker, Zaidi has extensively worked on religious architecture and urbanism in Mumbai, while Agarwal is a best-selling author and founder of MissMalini.com, India’s first Bollywood news, gossip, fashion, and lifestyle blog.

The host of the show, Aahana Kumra will be the support system of the inventors, leading & entertaining them, as they turn their ideas into reality.

Sharing his views about the launch, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, said, “Colors Infinity aims to put the spotlight on Indian ingenuity with its latest original – The Inventor Challenge. The show brings together a diverse set of inventors from across the length and breadth of the country as they compete to make their ideas a reality. We’re thrilled with the ideas we’ve received and excited to present the show to our viewers.”