One97 Communications, which owns Paytm, has partnered with Samsung authorized stores across India to facilitate smart payments and Paytm Postpaid (Buy Now, Pay Later) at their retail outlets through the deployment of PoS devices.

Through this partnership, Paytm will enable consumers to make digital payments seamlessly.

Consumers purchasing Samsung devices — laptops, smartphones television sets, smart watches, refrigerators, and more —  from any authorized store in the country will be able to pay via a host of flexible payment options offered by Paytm including Paytm UPI, Paytm Wallet, Paytm Postpaid, and all major debit cards, credit cards and prepaid cards.

The option to pay using Paytm Postpaid or ‘Buy now, pay later through PoS devices deployed at Samsung stores will be beneficial to consumers, allowing them to purchase products without having to worry about budget, UNI reported from New Delhi.

To bring further convenience to consumers, Paytm will also offer ‘No Cost EMI’ options along with offers for payments made through Paytm PoS devices.

The company’s PoS devices also bring several features for merchants including simplified billing, integrated payments, targeted promotions, and real-time inventory status, among others. Paytm PoS devices drive payments as well as transaction confirmations and reconciliation for sound, visual, and print-based merchant solutions.

Commenting on the partnership, Bhavesh Gupta, CEO, Lending & Head Payments, Paytm said, “We continue to drive innovation in the offline payments market and with our PoS devices, merchants can drive higher customer loyalty. The partnership with Samsung stores will enable us to further extend the convenience of smart payments to a larger customer base.”