Bharat 24, an upcoming national Hindi news channel has further strengthened its sales and marketing with the appointment of sales person Bhim Shankar Negi, Partha Sarthi Kuila, and Nishant Mishra, ahead of its launch next month, the news channel said in a media statement Wednesday.

Bhim Shankar Negi has joined Bharat 24 as Vice President (North & East). With over 16 years of media sales experience, Bhim is known for increasing revenue with his solution-based approach, especially with selling events, IPs, and customized brand solutions for his clients. In his previous role, he has worked with leading media networks like Zee Media, Network18, NDTV, and Times of India.

On his appointment, Bhim said, “It is a privilege to have been entrusted with this new responsibility. While Bharat 24 is the first-to-introduce Augmented Reality in its studios, we are confident of offering a wide range of customized media solutions to fraternity”.

Partha Sarthi Kuila is the Vice President (West and South), who will be based out of the Mumbai Office. In his illustrious career spanning over two decades, Partha has been responsible for driving ad sales revenue from the west and south markets where he has worked with Zee Media, Sab TV, Network18, 9X Media, Star India, and Red FM.

Speaking about his new role, Partha said, “I am extremely delighted to join the team at Bharat 24. My experience and learnings will help me charter into newer arenas to tap into the full potential of the channel”.

Whereas, Nishant Mishra is Dy Vice President – Marketing and will be responsible for the brand’s launch and other marketing activities in his national role. He has been instrumental in creating successful brand strategies, curating IPs, and customized Brand Solutions for the leading media brands he has worked with in his career spreading over 15 years like TV Today, TV 18, Zee, and iTV Network. Before joining Bharat 24, he was associated with India Ahead News as DGM, Marketing & Branded Content.

Commenting on the onboarding, Manoj Jagyasi, Chief Business Officer and Strategic Advisor, Bharat 24 said, “Bhim, Partha, and Nishant bring a wealth of experience and strategic thinking which should bolster our growth plans for Bharat 24. Cashing in on all the excitement for Bharat 24 in the market, I am pleased to inform you that we are already in advanced stages towards signing a few large advertisers”.

Bharat24, according to industry buzz, is backed by a Gujarat-based corporate house.