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93.5 RED FM, India’s leading private radio and entertainment network, launched its newest radio station in Leh to strategically expand its footprint in the sub-Himalayan ranges.
RED FM announced an exciting launch campaign, ‘Leh, Hum Aa Gaye’, which talks about providing ultimate infotainment and entertainment for the people of Ladakh.
As a nat-local FM station, RED FM endeavors to support the local communities. The station will play superhit songs from different musical genres, including Bollywood, English, and Ladakhi.
As per the company’s press release, the station will bring Morning No. 1 with RJ Faisal Ashoor, Cafe 935 with RJ Shruti, and RED FM Shuffle with RJ Ayan.
It will broadcast a special request show called Request Bajao hosted by RJ Sonam and an internationally acclaimed series of spine-chilling original ghost stories, ‘Ek Kahaani Aisi Bhi’ hosted by RJ Praveen. Catch the Sunday Stars Attak with RJ Malishka and Superhits Top 30 with RJ Swati.
RED FM also brings to the listeners of Leh, the first ever Ladakhi sparkler, ‘Chuspa Achowa’ with RJ Faisal Ashoor.
Over the years RED FM has framed the relationship between radio and its listeners by not just empty image statements but by centering energies around the emotional connection. By launching in the rich cultural heritage of Ladakh, RED FM promises its listeners everything from transporting them to the world of magnificent musicals to providing companionship, mood elevation, entertainment, and escape.
Speaking on the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, said, RED FM’s arrival at this high altitude is another milestone that we have collectively climbed and strengthened our foothold further in the northern part of India. Ladakh has an enthrallingly rich, colorful, and fascinating culture, which so to say was the lure to diving knee-deep into it. Now that we’re here, we aim at uplifting the local flavor of Ladakh and adding our brand attitude and philosophy of Bajaate Raho’ to it. And to the loving people of Ladakh, I hope to deliver to your expectations on supporting the local culture, and music and contribute to the growing landscape of the Union Territory to the best of our ability.
The station started airing on July 14, 2022.
