Global advertising conglomerate Havas Group India on Thursday announced its foray into Eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED).

The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential).

The agency will be led by Anisha Singh Motwani, founder, and CEO, of QED who will report to Manas Lahiri, managing director, Havas Worldwide India (Creative).

Rana Barua, the Group CEO, of Havas Group India, said, “Over the previous two years, we went from three to 10 companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the Creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes.”