Shemaroo Entertainment has announced the appointment of Varsha Ojha as Head of Marketing and Communications of the organization, according to an update on her LinkedIn account.

As part of her new role, Varsha will lead the end-to-end marketing initiatives as she will be responsible for driving all aspects of brand strategy, digital marketing, and communication across all media platforms for Shemaroo, which is celebrating 60 years of entertaining India.

Varsha comes on board with almost two decades of rich experience across the entire gamut of the media industry.

Before joining Shemaroo, Varsha was the Head of Marketing and Digital at Radio City and Mid-Day where she launched several industry-first initiatives and has been the recipient of numerous awards for her campaigns.

Varsha will be taking up the Marketing responsibilities from Rahul Mishra as he has taken up a new role in Shemaroo heading the Web 3.0 initiatives of the organization.

Varsha has worked across media platforms ranging from print, TV, digital, and radio which includes Sony, Disney, Zoom, and Hindustan Times amongst others.

Hiren Gada, the CEO, of Shemaroo Entertainment, said, “We are delighted to have Varsha onboard and welcome her to the Shemaroo family. Varsha comes with the same passion for entertainment as we all do at Shemaroo. Her proven expertise and high–performance track record, combined with her belief in the power of creativity will play a key role to take our brand a notch higher.”

Varsha Ojha, Head of Marketing and Communications, Shemaroo Entertainment, said, “Entertainment has been very close to my heart, and being part of Shemaroo is going to be an exciting new phase for me. I admire brands that constantly innovate and evolve with time and it’s an honor to work with Shemaroo which has been entertaining India for the past six decades. I am thrilled to take this role and look forward to working with the dynamic team to steer the brand’s growth aligned with its overall ambitions.”