Flipkart, India’s homegrown e-commerce marketplace, has launched three new ad films under its ongoing campaign entitled #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers.

In April, Flipkart introduced a slew of marketplace policy changes and new capabilities under Flipkart EDGE, as a part of its ongoing efforts to build an inclusive e-commerce ecosystem and contribute to the growth, prosperity, and empowerment of its sellers.

The benefits include a 10-minutes hassle-free onboarding process, easy listing on the Flipkart marketplace with artificial intelligence-based innovations, and fast payments in 7-10 days.

The #BachonKaKhel campaign amplifies these offerings to drive awareness among sellers about the ease of doing business on Flipkart.

Conceptualized by Art-E MediaTech, in phase 3 of the ‘Bachon Ka Khel’ campaign, the films are set around crucial seller touchpoints where Bijendra Kala, now established as an expert Flipkart seller in the campaign’s films, motivates other sellers with the benefits of taking their business online through Flipkart.

The film showcases benefits such as getting the fastest payments in the industry; ease of onboarding in 10 minutes, and listing and cataloging through an entertaining demo by the child artist Divyansh Dwivedi.

Jagjeet Harode, senior director and head of the marketplace for Flipkart, said, “As a homegrown e-commerce marketplace, we are constantly innovating and bringing new solutions to empower our seller partners from across the country.”

Harode adds, “In this digital commerce era, we want to handhold and nurture MSMEs from Tier-2 and Tier-3 cities, who are ambitious and are looking to unlock their growth potential. Through the ‘Bachon Ka Khel’ campaign, we aim to educate the seller community about the ease of doing business with Flipkart in a simple and efficient manner.”