IN10 Media Network has announced the appointment of Vivek Krishnani as the chief executive officer (CEO) of its soon-to-be-launched film division.

Krishnani is a senior media and entertainment leader with over 25 years of experience in building companies and teams across films, television, radio, and advertising. With a strong understanding of changing content landscape and consumer behavior, he will be in charge of building the motion pictures business by creating movies for theatrical and streaming platforms.

Krishnani is a valuable and phenomenal addition to the IN10 Media Network family as his experience in the industry makes him an ideal team leader to boost our content creation studios.

Commenting on the appointment, Aditya Pittie, MD, IN10 Media Network said. “The entertainment industry has undergone a rapid consumption change and witnessing tremendous growth in larger-than-life cinema. Hence, we believe it is the right time to start the ball rolling”.

Before joining IN10 Media Network, Krishnani served as managing director of Sony Pictures Films India and steered the studio towards building the local films slate for production, acquisition, and distribution in India apart from overseeing revenue maximization of the Hollywood releases.

Prior to this, he was a team member of MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution for the break-out hit Piku.

His earlier stints include working in leadership positions in organizations such as Fox Star Studios, Turner Entertainment Networks, Radio City, Star Plus, and Lowe Lintas.

With this new senior executive appointment, the network will expand its expertise into the world of cinema. The network also has a production house – Juggernaut Productions – helmed by Samar Khan creating web series content for OTT. Both Krishnani and Khan will work independently and report to Aditya Pittie.