Mirror Now, the English-language TV news channel from the Times Network, has unveiled a ‘new and improved’ product, which is a culmination of six months of  work.

The aim is to refresh the formats, content engine and optimize the focus.

In its new avatar, it said in a media statement, Mirror Now offers viewers an augmented news viewing experience, infused with vibrancy and freshness as the channel overhauls its on-air look with a relatable and upgraded colour palette and modernized typography that goes with the dynamism of the content.

The channel has introduced a new colour ‘teal’ to its visual design to reflect its young and contemporary approach, besides retaining black, white and red, denoting importance, urgency, and current news.

The clean and efficient design presents an agile, positive, and adaptable outlook to the channel with minimal distractions, enabling viewers to effortlessly focus their attention, the press release said.

Strengthening the prime-time band, the channel presents a slew of best-in-class news anchors as ‘people champions’. Heena Gambhir, Tamanna Inamdar, Afrida Rahman Ali, Griha Atul and Archana Solanki infuse fresh energy and bring in outstanding journalistic credentials to represent issues of urban Indians. Focusing on the real essence of news, Mirror Now refreshes its content offerings with a line-up of five new primetime shows.

From simple explanations of the day’s top stories to shorter yet more incisive news debates, the new programming line-up includes Mirror Metro at 6 pm which offers a national perspective to top news from metro cities; The Big Focus at 7 pm that brings to focus the bigger picture by presenting a well-researched context and comprehensive perspective to top stories of the day; The Urban Debate at 8 pm, Mirror Now’s flagship show that demands accountability from powers that can drive improvement for citizens; The Nation Tonight at 9 pm, a one-hour show that declutters the daily news to present top stories of the day, with insights from experts and Beyond The Headline at 10 pm, presented in an explainer format showcases an in-depth analysis of the big stories of each day.

Commenting on the changes, Nikunj Garg, Editor, Mirror Now, said, “Since inception, Mirror Now has defined the norms and re-written the rules for viewer-centric journalism by covering issues that eventually proved critical for materializing positive impact. With its new visual identity and content line-up, the channel challenges the status quo and pushes authorities & powers that are for ensuring a better life that every hard-working, tax-paying Urban Indian deserves.

“Going behind the news and bringing truth to the fore in an era where competing agenda-driven narratives are being peddled in the public domain, Mirror in the coming days will be the destination of the thinking Indian.”