Zee TV launches ‘Pyaar Ka Pehla Naam Radha Mohan’

The Indian pay television GEC channel Zee TV is all set to launch a brand new show titled ‘Pyaar Ka Pehla Naam Radha Mohan’.

A mature romance based in modern-day Vrindavan, the show will introduce viewers to Mohan (played by popular TV star Shabir Ahluwalia) who was once an effortless and easygoing charmer with the whole world wrapped around his little finger. While the men would idolize him, women would swoon around this hero.

‘Pyaar Ka Pehla Naam Radha Mohan’ will follow Radha’s journey of rekindling the lost spark in Mohan’s eyes and bringing back his smile.

Produced by Studio LSD Productions, ‘Pyaar Ka Pehla Naam…’ sees popular TV superstar Shabir Ahluwalia essaying the role of Mohan after ruling hearts for 7 years as Abhi in Kumkum Bhagya.

The show premieres on May 2 and airs every Monday to Saturday at 8 pm, only on Zee TV.

Commenting on the show, Zee TV Business Head Aparna Bhosle said, “The idea behind this launch is to strengthen our core primetime with a fresh story at 8 PM while taking Kashibai Bajirao Ballal to 10 PM with the show entering a completely new phase of its narrative following the recent leap. Pyaar Ka Pehla Naam Radha Mohan is a mature romance centered around a complete charmer whose mere presence could uplift the spirits of everyone around but has now forgotten to smile.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Zee TV launches ‘Pyaar Ka Pehla Naam Radha Mohan’

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