Amazon announced Wednesday that its free streaming service IMDb TV will be renamed Amazon Freevee. The new name will take effect on April 27, the company said.
It also said that the streaming service will also expand its original programming by 70% in 2022, with spinoffs of shows such as ‘Bosh: Legacy’ and other series. It will also add more original movies.
Amazon.com Inc. said the ad-supported service has tripled its monthly active users in the past two years and is expected to launch in Germany later this year, Economic Times reported.
Jennifer Salke, head of Amazon Studios, said, “We’re looking forward to building on this momentum with an increasing slate of inventive and broadly appealing Originals, and are excited to establish Freevee as the premier AVOD (advertising-based video on demand) service with content audiences crave.”
Last month, the company closed an $8.5 billion deal to acquire Hollywood studio MGM, making it Amazon’s second-largest acquisition following its $13.7 billion deal with Whole Foods in 2017.
MIB further tweaks TV ratings rules, tightens governance norms
Odisha mulls starting TV channel dedicated to Lord Jagannath
MIB extends by 4 weeks ban on news channels’ TRP by BARC India
Reliance eyes LEO satellite play to rival Starlink in India: ET report
FIFA offered $20mn for WC’26 broadcast rights for India market
CNBC-TV18 to host Titans Summit on India’s next growth phase
Mohit Suri inks multi-film deal with YRF
Discovery, Animal Planet mark David Attenborough’s 100th birthday
Netflix announces ‘Florida’, sequel to 2024 global hit ‘La Palma’
CNBC-TV18’s ‘Future. Female. Forward.’ S4 kicks off 

