On March 30th last year, &TV, in the first-of-its-kind endeavor, launched a Lucknow-based situational comedy ‘Aur Bhai Kya Chal Raha Hai?’.

With an entirely local production unit and a cast featuring Akansha Sharma as Sakina Mirza, Farhana Parveen as Shanti Mishra, Pawan Singh as Zafar Ali Mirza, and Amrish Bobby as Ram Chandra Mishra, this show sets a new benchmark.

As the show completed a year, the entire team came together to celebrate the moment. Says Vishnu Shankar of &TV, “It is the first Hindi television show to set base in Uttar Pradesh with most of its crew being local.”

Commenting on the successful one year, Vishnu Shankar, Business Head &TV, said, “Aur Bhai Kya Chal Raha Hai? is one of the most ambitious projects of &TV. It is the first Hindi television show to set base in Uttar Pradesh with most of its talent and crew being local. As a channel catering to the Hindi-speaking audience, Uttar Pradesh serves as a good source of culturally rich, relatable, and enjoyable content with exceptionally great local talent.”

‘Aur Bhai Kya Chal Raha Hai?’ will premiere at 9:30 pm, airing every Monday to Friday on &TV.