The country’s premier multilingual digital news platform, Network18, has announced the appointment of Sohini Guharoy as head of audience growth.

The news was shared by Sohini on her LinkedIn account.

Sohini joins the channel from NDTV, where she was heading audience and social strategy.

Prior to that, she also worked with The Quint, CNN-IBN, Deccan Chronicle, and Hindustan Times.

Sohini expertise lies in driving an integrated engagement and content strategy to accelerate audience engagement and revenue growth on platforms.

She has led content for social, developed products in-house for automation, forged platform partnerships, was responsible for community management and hired appropriate talent for the audience division in her previous role.