Hiveminds Innovative Market Solutions, a division of Madison World, has announced a formal expansion in the Delhi-NCR region.

The company has opened a new office in Gurugram. To head its north branch, the digital agency has appointed Mohit Grover.

Grover has worked in companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce, Economic Times reported.

Commenting on the appointment, Jyothirmayee JT, founder and chief executive officer, Hiveminds said, “As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Digital branch head to ride this wave. With the growing client roaster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients.”

Sam Balsara, chairman, Madison World said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

Speaking on his new role, Mohit said, “I am excited to be leading the north India growth for Hiveminds. I feel after building businesses in the highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”