Indian Institute of Technology-Madras incubated startup company GUVI has roped in Indian women’s cricketer Smriti Mandhana as its brand ambassador.

She will be the face of GUVI and will feature across the online campaigns to strengthen the importance and scope of technological education and IT skills.

GUVI is India’s first vernacular ed-tech startup to impart tech and programming skills to aspiring individuals in their preferred native languages.

Mandhana aligns with the exemplary vision of one of the co-founders of GUVI, Sridevi Arunprakash, PTI reported from Chennai.

GUVI will be launching a cross-platform campaign with Mandhana, where the brand will come up with the most affordable learning solutions for the youth, early professionals and any aspirant who seeks to develop their career profile in the IT industry.

Balamurugan SP, co-founder, GUVI, said, “Smriti is our best choice for not only being an inspiring young cricketer, but also for her excellence that personifies our flourishing innovations in the EdTech industry.

“Her incredible journey with marvellous milestones in Indian women’s National Team & her evolution from some to awesome’ with great endurance, honour & determination in cricket makes her the perfect match to embody as our brand ambassador, for spreading the significance of technological learning for all the age groups, youth, & mainly women, who are motivated by her spirit.”

Expressing her excitement, the flamboyant southpaw said, “I am excited to be associated with GUVI. They are one of the best EdTech platforms at present. They have vivid pedagogical tools to bestow top-quality coding & tech skills to their learners. Looking forward to the best impact with our collaboration.”