Fujifilm India has launched a series of digital ads signifying the importance of capturing moments that consumers hold close to their hearts, with a device that would capture them perfectly.

The campaign focuses on a young household celebrating Diwali and the daughter creating memories that would last a lifetime using the Fujifilm Instax – the perfect gift for every occasion.

These digital ads showcase how by availing the extremely affordable offers from Fujifilm India on the Instax special gift box this festive season, along with a range of other products, customers can make this Diwali a memorable one, by cherishing, capturing, and celebrating small moments with Fujifilm’s INSTAX, a press release from Fujifilm said.

The slice-of-life digital campaign is based on the idea of ‘gifting instant memories’, where a young girl who resides in a joint-family household and how she brings everyone together using an Instax instant camera.

Speaking about the campaign, Koji Wada, Managing Director, Fujifilm India, said, “India represents a unique demographic, one where there is a festival celebrated almost every day, such is its diverse geographic enormity. But, as the whole country gears up to celebrate Diwali and other similar festivals.”

“We at Fujifilm wanted to recognize the love and emotion that goes behind these festivals and how the lessons of ‘Good over Evil’ always stand forth. Through this digital ad campaign, we bring to light the innocence of the young, which helps bring cheer to the lives of everyone around them,” he added.

Talking about the campaign, Arun Babu, Head of the Instax Division commented, “Instax has been one of our most stylish and popular product offerings. We wanted to reward our loyal and enthusiastic customers with great deals on a product that is made to bring to life each and every important moment in one’s life, and a product that offers a quick solution to the image printing conundrum.”

Since its foray into the Indian market, Fujifilm India has embarked on a mission to develop products and offerings that would be adaptable to suit the Indian way of living and residing.