HBO Max streaming service will be available in six European countries from October 26, 2021 and will launch in 14 additional territories next year, AT&T-owned WarnerMedia said on Wednesday.
The service will be available in Spain, Norway, Sweden, Denmark, Finland and Andorra and will include films and series such as Harry Potter, Game of Thrones and The Big Bang Theory. The company will announce pricing and additional content details in October, according to a Reuters report.
Streaming services are expanding overseas in a bid to grow subscribers as the US market slows. Being early to market is important because of the widely held view that consumers will subscribe to several — but not all — available streaming services.
Europe is WarnerMedia’s second international rollout of HBO Max, which debuted in the United States last year. In June it launched in 39 territories in Latin America and the Caribbean, where the company is selling two subscription plans, starting at $3 per month.
In July WarnerMedia Chief Executive Jason Kilar told Reuters that HBO Max subscriber growth in Latin America will exceed the absolute number of subscriber additions in the U.S. market over the second half of this year and that he “wouldn’t be surprised” if that trend persists into 2022.
On a call with analysts the same day, AT&T raised its forecast for global HBO Max subscribers to between 70 million and 73 million by the end of the year. It previously expected 67 million to 70 million subscribers.
The service’s expansion comes as AT&T is preparing to close a deal to combine its media content with Discovery and focus on its original business of providing phone and Internet services.
CEO Jassy says Prime Video gains profit; bullish on ad momentum
JioStar Q2 revenue up 10.1% to Rs 6,806cr. despite weak ad environ
Google brings AI Mode ads to India, 9 other markets
Of Jio listing, tears, party…and RIL’s combined $320bn market cap
Guest Column: TRAI’s ALTD reccos a turning point for b’cast sector
Indian publishers, including those owned by Ambani & Adani, challenge privacy laws
Dhurandhar’ wins 12 awards as Jio Studios gets 15 trophies at IIFA 2026
‘Indian Game Show with Bharti and Harssh’ completes 50 episodes
SRK releases first song ‘Tu Mil Jaye’ from ‘King’ on 61st b’day
Swami Mehra resigns as Dish TV’s chief customer experience officer
Parliamentary panel to examine media regulations across platforms 

