The Q, India’s fastest growing youth-focused, Hindi GEC, has announced the appointment of Pankaj Rai as the Head of Ad Sales for the North and East regions. Rai will be based in Delhi and report to the CEO, Simran Hoon.

In his new role, he will be responsible for driving the advertising sales for the channel in the respective regions. A seasoned media professional, Rai brings with him over 15 years of expansive industry experience.

Before joining The Q, Rai was associated with Zee Network, Mid-Day, and Shaadi.com in various capacities. He has handled key accounts for linear TV channels including Zee TV, Zee Cinema, &TV among others.

Rai has rich experience in media sales across TV, Print, and Digital, where he has successfully contributed to top-level revenues. He also has a deep understanding of traditional and new media functioning thus giving The Q an added advantage.

Speaking on the announcement, the CEO of The Q, Simran Hoon, said, “We are delighted to welcome Pankaj to The Q. This is one of our most-awaited and critical hires in Ad Sales for the North and East regions and we are confident of the value he will add to our growing portfolio of advertisers. Given his exceptionally strong relationship and business acumen with stakeholders in the market, we look forward to him bolstering our businesses to new heights.”

Speaking about his new role, Pankaj Rai, said, “I am delighted and grateful for this opportunity with The Q. The Q brings to the market an exciting proposition unlike any other channel in the GEC space. The channel has also seen tremendous growth within a short span and continues to gain popularity among viewers and advertisers which by itself speaks volumes. I am excited about this new innings and look forward to working closely with Simran and the entire team as we steer towards the next wave of growth.”