The media platform and content business of Reliance Industries Ltd. JioStudios on Monday announced the appointment of Saurabh Varma as its Chief Marketing Officer (CMO).

The news was shared by the business analyst and film critic Taran Adarsh on his Twitter handle, stating, “Saurabh will be handling Content Marketing Strategy for Films, OTT and Regional content.”

#JioStudios appoints #SaurabhVarma as its Chief Marketing Officer… Saurabh will be handling Content Marketing Strategy for Films, OTT and Regional content.

Before joining #Jio Studios, Saurabh was working with #INOX Leisure Ltd as CMO for over 3 years. pic.twitter.com/JDgnzoRMoB

— taran adarsh (@taran_adarsh) July 18, 2021

Before joining Jio Studios, Varma has worked as a chief marketing officer at Inox Leisure, where he was a part of more than 700 films and launched more than 500 cinema screens. He worked at Inox from 2005 – 2007 as Vice president, film distribution and programming and later joined Inox again in 2018 as CMO of the company.

Saurabh also served as the CMO at Reliance Entertainment, from 2007 to 2008, where he was responsible for film marketing, film distribution, content acquisition, and more related segments.

He has also worked at PVR Cinemas as vice president, marketing and corporate communications, and was a film director and film marketing consultant at Saurabh Varma Pictures where he has provided marketing expertise to top studios of India.