Google has announced new tools in its artificial intelligence (AI) assistant, Gemini, to help small business owners manage branding, marketing, finances and customer insights. The new features are designed to save time and make everyday business tasks easier.

According to an ANI report, the new features include a dedicated business landing page that brings key business tools together in one place. Gemini will also connect with Google services such as Google Business Profile, Google Ads and Google Workspace, as well as third-party apps including Adobe, Canva, Dropbox, Shopify, Wix, Zoho and Xero.

The new tools will allow business owners to upload their website, brand kit, fonts and colour palettes to help Gemini understand their brand style.

Using Google’s Nano Banana 2.1 image-generation model, Gemini can create visuals for product launches and marketing campaigns that match the business’s branding. It can also retain the selected style, so users do not have to upload their brand guidelines repeatedly.

Gemini will also help small business owners understand their finances by converting spreadsheets, receipts and purchase records into clear financial graphics and interactive models.

These tools are intended to make financial information easier to understand and help business owners gain insights from their records.