BIG FM has unveiled the Entertainment Janta Party (EJP) and introduced RJ Rohan as ‘Delhi Ka Entertainment Minister’ through an audience-led campaign ahead of the launch of its new morning show, BIG MORNINGS, on October 19.

The campaign began with the teaser, ‘Dilli Mein Ek Nayi Party Aane Wali Hai,’ sparking curiosity among audiences about the idea behind the new party. Building on the intrigue, BIG FM brought listeners into the campaign through social media interactions, public conversations and creator-led engagement, inviting them to share their expectations and ideas for an entertainment-driven agenda.

The reveal introduced RJ Rohan as ‘Delhi Ka Entertainment Minister’, bringing the EJP concept to life and giving the campaign its central character. Blending humour, audience participation and BIG FM’s signature entertainment approach, the initiative turns a conventional show announcement into a larger campaign connecting radio, digital platforms, creators and listener interactions.

The campaign will continue across BIG FM’s radio and digital platforms, encouraging audiences to follow the EJP narrative, contribute to its manifesto and discover what its Entertainment Minister has planned.

The initiative culminates in the launch of BIG MORNINGS on October 19, with RJ Rohan leading the show and bringing a fresh dose of entertainment to listeners’ mornings. Through EJP, BIG FM aims to extend its engagement with audiences beyond the radio and create an interactive entertainment experience.

With the Entertainment Janta Party, BIG FM has given its new morning show a campaign built around humour, public participation and a playful take on politics. The message is simple: when it comes to EJP, the agenda is entertainment.