Meta is rolling out new AI-powered tools on Facebook that will let users customise their Feed and Reels recommendations by describing their interests in their own words, with changes reflected in real time.

The new feature, according to a Meta announcement earlier this week, called ‘Your algorithm’, allows users to add and manage topics they want to see.

It aims to give people greater control over content recommendations.                                                                                                                                  “Now we’re putting you in the driver’s seat,” Meta said in its announcement.

Users can access the customisation tools through the three-dot menu on posts. The company is also expanding feedback options, allowing people to mark content as ‘Interested’ or ‘Not interested’ and provide additional details about what they like or dislike.

Meta said its recommendation systems will use this feedback to adjust the content shown to users in real time, including within the same session.

The company said large language models (LLMs) are helping its ranking systems better interpret the interests, context and intent behind natural-language instructions.

The updated systems will combine these inputs with existing signals, such as likes, comments and viewing activity, to make recommendations more relevant and responsive.

The changes are intended to make Facebook’s content recommendations more directly interactive, allowing users to communicate what they want to see more or less rather than relying solely on the platform to infer their preferences.