Fashion brand VERO MODA has appointed actor Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, featuring a collection of dresses, jumpsuits, co-ord sets, denim, blazers and knitwear.

The campaign highlights different aspects of the VERO MODA woman, with the collection designed to move across occasions while retaining an emphasis on individual style, a company press release stated yesterday.

“VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead.

“As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market,” said Sumit Dhingra, CEO and Country Director, BESTSELLER India.

Hydari said the association aligned with her approach to fashion. “VERO MODA has always stood for quiet confidence, and that’s something I connect with personally,” she said.

The AW26 collection is available through VERO MODA’s retail stores, app and website. The brand has also launched its festive collection across its physical and online channels.

VERO MODA, launched in 1987 as BESTSELLER’s first fashion label, is a European womenswear brand. In India, it operates through exclusive brand outlets, shop-in-shops, its app and website, as well as online marketplaces.