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Priyanka Shah has joined NDTV Digital as Group Head. She announced the move through a post on LinkedIn, describing it as the next chapter of her career.
Shah has joined NDTV Network from Zee Entertainment Enterprises, where she spent more than seven years across sales, linear media, branded content and digital.
In her new role at NDTV, Shah will lead the complete digital sales charter. She will be responsible for driving revenue across Connected TV (CTV), web, app and YouTube.
Shah joined Zee Entertainment’s sales team in April 2019 as Senior Manager and later moved to the position of Associate Director Sales in May 2025. She was with Zee until August 2026.
Before joining Zee, Shah worked with Business Standard in web business, digital marketing and sales from January 2013 to March 2014. Earlier, she worked in administrative roles at Mid-Day Multimedia and MiD-DAY Infomedia from January 2010 to December 2012.
At NDTV, Shah’s role will cover the company’s digital properties across CTV, web, mobile applications and YouTube, with a focus on driving revenue across these platforms.
