Omnicom Media launches Hearts United global media agency

Omnicom Media has officially launched Hearts United, a new global media agency created by combining its Hearts & Science and Mediahub networks.

The new agency will operate across 40 markets and has approximately $9.1 billion in billings for 2025. The launch follows strong growth by both Hearts & Science and Mediahub in recent years.

According to an Omnicom Media press release issued on August 28, 2026, Hearts & Science increased its billings by 50 percent between 2021 and 2025, while Mediahub recorded 33 percent growth during the same period. The new agency will focus on helping brands manage media across platforms, creators, communities, commerce and AI.

Hearts United will use AI in its workflows and combine media, data, technology, creativity and commerce to help brands grow. The agency will also focus on connecting different media channels instead of treating them separately.

Nicole Estebanell, former CEO of Mediahub US, will lead Hearts United in the US, while Ross Jenkins, who previously led Mediahub in EMEA, will head the agency in the region. Leaders for APAC and LATAM are expected to be announced in the fourth quarter.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Omnicom Media launches Hearts United global media agency

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