Real estate developer Casagrand has appointed digital marketing agency AdLift to strengthen its visibility across AI-powered search and discovery platforms.

Under the mandate, AdLift will deploy its proprietary AI Search Visibility platform, Tesseract, to help Casagrand track and improve how its brand appears on platforms such as ChatGPT, Gemini, Google AI Overviews and Perplexity.

According to an AdLift press release, the engagement will help Casagrand understand its brand visibility across AI-powered search, identify areas for improvement and enhance its discoverability as consumer search behaviour shifts towards AI-based platforms.

AdLift will use Tesseract to analyse Casagrand’s presence across AI-powered search experiences and provide insights to strengthen its digital strategy for an AI-first search environment.

Prashant Puri, Co-founder and CEO, AdLift, said the partnership will help Casagrand understand how consumers are discovering and evaluating brands through AI-powered platforms and build a stronger presence across the evolving AI search ecosystem.

Diptakirti Chaudhuri, CMO, Casagrand, said the company is exploring how technology can help it adapt to changing consumer behaviour and strengthen its digital presence.

Casagrand, established in 2003 and headquartered in Chennai, has operations across Chennai, Bengaluru, Hyderabad, Coimbatore and Pune, along with an expanding international footprint in Dubai. The company has more than 180 developments, over 55,000 families and 88 million square feet of development.

AdLift said the partnership adds to its growing portfolio of brands using AI-powered search intelligence as businesses increasingly focus on visibility across emerging AI discovery platforms.