Zee Entertainment Enterprises Ltd. has appointed Krishnendu Chakraborty as Business Head-APAC for ZEE5, as the streaming platform strengthens its leadership team to expand presence across the Asia-Pacific region, according to a Storyboard18.com report yesterday.

In his new role, Chakraborty will report to Siju Prabhakaran, Chief Business Officer, ZEE5 Global, and will lead the platform’s growth strategy across APAC.

He will focus on subscriber growth, revenue, strategic partnerships, and market expansion in the region.

Chakraborty has more than 21 years of experience across digital media, direct-to-consumer businesses, sports, consumer technology, and traditional media. Before joining ZEE5, he worked at Meta.