Netflix is expected to report strong results for the April to June quarter, with analysts forecasting higher revenue and profit compared to last year.

However, investors are now more focused on how the streaming giant plans to keep viewers engaged, as this is expected to play a key role in the company’s future growth.

According to a Reauters report,the company is facing increasing competition as people spend more time on platforms like YouTube and other digital entertainment services.

With more choices available, investors want to see how Netflix will keep subscribers watching its content and spending more time on the platform.

Another key area investors are watching is Netflix’s advertising business. While the company has introduced ad-supported subscription plans, the business is still in its early stages.

Analysts are looking for updates on how Netflix plans to expand advertising and make it a bigger source of revenue in the future.

Netflix’s shares have fallen by more than 20 percent this year, reflecting concerns about slowing viewer engagement and growing competition. The company’s upcoming earnings report is expected to give investors a better understanding of its plans to increase viewer engagement and strengthen its advertising business, which are seen as important drivers of its next phase of growth.