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NDTV has entered into a strategic partnership with Integrated Advertising Services FZ-LLC to strengthen advertising sales and distribution opportunities for NDTV World across international markets. The collaboration is aimed at expanding the global commercial footprint of the channel while creating new opportunities for advertisers seeking to connect with audiences across India and overseas markets.
The development was announced by NDTV through a press release. Under the agreement, Integrated Advertising Services FZ-LLC will support the monetisation and distribution efforts of NDTV World across key international markets, including the United States, the United Kingdom, the United Arab Emirates and other Gulf Cooperation Council (GCC) countries.
The partnership is expected to help NDTV World build a stronger commercial bridge between India, the Indian diaspora and global advertisers. As part of its mandate, the UAE-based company will work to bring India-based advertisers to NDTV World’s international feeds while also enabling advertisers based in the UAE to access NDTV’s channels in India, creating a two-way advertising ecosystem across markets.
Beyond advertising sales, both organisations will explore opportunities to co-create intellectual properties (IPs) for NDTV World. These initiatives are expected to focus on themes relevant to global Indian audiences, international businesses and brands looking to engage with India’s growing influence on the world stage.
Commenting on the partnership, Prasad Amin, CEO, Integrated Advertising Services FZ-LLC, said, “We are delighted to partner with NDTV World and help take its global advertising proposition to key international markets. This partnership will create meaningful opportunities for brands looking to engage with Indian and international audiences.”
Ashutosh Sinha, Vice President – Distribution, NDTV, added, “This partnership will help strengthen NDTV World’s international sales and distribution footprint. It opens up new possibilities for advertisers, branded content and co-created IPs across global markets.”
The collaboration comes as NDTV continues to expand the reach of NDTV World and strengthen its international presence. By combining NDTV’s content and audience reach with Integrated Advertising Services’ expertise in global advertising markets, the partnership aims to create new revenue opportunities and deepen engagement with advertisers targeting influential audiences across geographies.
With India’s global influence continuing to grow and the Indian diaspora remaining an important consumer segment for brands worldwide, the alliance is expected to support NDTV World’s efforts to position itself as a stronger international media platform while offering advertisers access to premium audiences across multiple markets.
