Guest Column: Beyond 10+2 consumer value in changing TV ecosystem

India’s television industry is at an important point of transition. For years, the 10+2 advertising framework has sought to balance broadcasters’ commercial interests with consumers’ viewing experience.

IICT opens Netflix-backed scholarships for creative talent

The Indian Institute of Creative Technologies (IICT) yesterday announced  opening scholarships for aspiring creators across programmes in animation, visual effects (VFX), gaming,

Amitabh Bachchan shares sweet message for Jaya on ‘KBC’ 18

Amitabh Bachchan will share a sweet message for his wife Jaya Bachchan in an upcoming episode of ‘Kaun Banega Crorepati 18’.

Akshay Kumar starts shooting for survival thriller ‘Samuk’

Bollywood actor Akshay Kumar has started shooting for his upcoming sci-fi survival thriller ‘Samuk’.

Comic Con India to be held in Vizag on Oct 10-11

Comic Con India will start its 2026-27 season in Visakhapatnam (Vizag) on October 10 and 11 and will mark the event’s first edition in the city.

US Open flaunts associations with Tiffany, AT&T, legal AI firm Harvey

The US Tennis Association (USTA) and Tiffany & Co., in celebration of their collaboration spanning nearly 40 years, announced a multi-year partnership renewal ahead of the 2026 US

EMOMEE animated series, targeting kids, launches on Netflix

EMOMEE, a fast-growing children’s entertainment brand helping children build life skills through its beloved characters, E, Mo and Mee, has launched its animated series on Netflix.

Arvind unveils AD Denim campaign with actor Raghav Juyal

Arvind Limited has unveiled its new AD Denim collection for Autumn/Winter 2026, alongside a campaign featuring actor and youth icon Raghav Juyal. Built around the theme ‘Real Comfort. Real Denim. For the Real You’,

MIB advisory directs streamers to display anti-drug message

The Ministry of Information and Broadcasting (MIB) has issued a fresh advisory directing OTT platforms to display a warning message during scenes that depict the consumption or use of narcotic drugs.

Streaming giants curb hikes as pricing power faces test: Ampere

Netflix, Disney+ and Amazon have been scaling back subscription price increases, with the average hike across the three global streaming giants falling to 14 percent of the previous price in 2025/26 from 24

JioStar announces India’s 2026-27 home cricket season

JioStar has announced ‘The Great Indian Cricket Festival’, marking the return of Team India’s home cricket season. According to a JioStar press release from Mumbai today, JioStar said the five-month season will run from September 27, 2026, to March 3, 2027

Lollapalooza India music festival set for Jan 23-24 in Mumbai

Lollapalooza India will return to Mumbai for its fifth edition on January 23 and 24, 2027. The two day music festival will be held at the Mahalaxmi Racecourse

Kit Harington joins ‘Harry Potter’ S2 as Gilderoy Lockhart

Actor Kit Harington has joined the second season of HBO’s upcoming ‘Harry Potter’ series

Meta launches Edits Film Festival for creators

Meta has launched the Edits Film Festival in India, inviting creators to turn their everyday video clips into short, cinematic Reels using the Edits app.

Alia Bhatt unveils new poster for Prime Video’s ‘Don’t Be Shy’

Alia Bhatt has unveiled a new poster for Prime Video’s upcoming original  movie ‘Don’t Be Shy’, giving fans a first look at the young cast and the film’s youthful vibe.

Times Network joins New York’s India Day Parade

Times Network joined the Federation of Indian Associations (FIA) India Day Parade in New York to celebrate India’s 80th Independence Day.

‘Padatik’ to premiere on Bangla ZEE5 on Aug 28

Bangla ZEE5 will premiere filmmaker Srijit Mukherji’s biographical drama ‘Padatik’ on August 28, 2026. According to a ZEE5 press release from Kolkata yesterday, the film

Zee Studios unveils new multilingual films for 2026-27

Zee Studios has announced its upcoming film slate for 2026-27, featuring movies across Hindi, Marathi, Telugu, Tamil, Malayalam, Gujarati, Kannada and other Indian languages.

Raman Kalra joins MMA APAC Board

Raman Kalra, President Asia Pacific at Material, has joined the MMA Asia Pacific (MMA APAC) Board of Directors.

‘Indian Game Show with Bharti , Harssh’ to premiere on Sony TV

Sony Entertainment Television is set to bring more fun and comedy to prime time with ‘Indian Game Show with Bharti and Harssh’. Hosted by Bharti Singh and Harssh