WarnerMedia to stop airing HBO, WB TV channels in India – Indian Broadcasting World
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2 weeks ago 05:14:20pm

WarnerMedia to stop airing HBO, WB TV channels in India

WarnerMedia is shutting down HBO and WB TV channels from the South Asian region that includes India, Pakistan, Maldives and Bangladesh from December 15, the company has said.

Siddharth Jain, SVP and Managing Director of WarnerMedia South Asia region said, “After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make. The pay-TV industry landscape and the market dynamics have shifted dramatically, and the Covid-19 pandemic has accelerated the need for further change.”

He added that he is thankful to the fans and the partners for making the two channels a household name in the region. He added that the employees have worked really hard to achieve the feat that HBO and WB TV have got in the South Asia region.

However, I am not too sure about the “household name” part, since HBO and WB TV have profusely failed in keeping up with the likes of Star Movies, Star World, Sony Pix and Movies Now. HBO did have some great content under its belt like ‘Game of Thrones’ and ‘Last Week Tonight With John Oliver’, but it wasn’t enough to match its competitors in the region.

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