TN increases occupancy cap to 100% | Indian Broadcasting World
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3 weeks ago 02:46:37pm

TN increases occupancy cap to 100%

PVR_TN increases occupancy cap to 100%

  • We believe the above is a positive news for exhibitors, bigger positive impact of PVR given its higher presence towards regional content
By:- Karan Taurani, VP,
Elara Capital
  • South India has the highest occupancy pan India and it was very imp for the revision to happen for large films to gain success; we believe other states too may revise their occupancy cap upwards in the near term
  • This in turn will persuade producers of large Hindi films to announce fresh release dates as 100% occupancy gives them confidence that negative impact on collection will be minimal
  • Expect Hindi film producers to announce dates in the coming weeks basis performance of Master next week, which is going to very good in terms of collections
  • Our channel checks indicate the film Master has been given at a discount of mere 10-15% to sub distributors, which is also an indication of strong collection numbers for the film
  • Our channel checks indicate that AP and Telangana may consider relaxation of the occupancy cap in near term; Karnataka and Kerela May take time for the same
  • Master has been sold for over INR 100cr terms of theatrical rights (this is a discount of mere 10% pre COVID ) to distributors; the film has to achieve a collection of INR 180-200cr gross for a break even, which the distributors are confident given the pent up demand for a large film and relaxation of occupancy cap in the key market – TN.

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